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ShopifySEOAuditStructured data

Shopify Canvas Lets Sidekick Redesign Your Store. Read the Fine Print First

Canvas, launched October 1, lets you redesign your Shopify store by chatting with Sidekick. The demo is impressive. The limitations page is the part to read before you hit publish in BFCM season.

October 7, 2026 by Anton S

AnalyticsShopifyConversionTraffic

Your Shopify Conversion Rate Changed on September 21. Your Store Didn't

Shopify changed how it counts sessions in late September, and script tags stopped accepting changes on October 1. Before you compare this Black Friday to last year's, reset what "normal" means.

October 6, 2026 by Anton S

AnalyticsAI searchSEOGEO

Google Now Reports Your AI Mode Visibility. Here's How to Read the Numbers

Merchant Center and Search Console both gained AI reporting this year, and September filled in the gaps. Here's where to find each report, what the numbers mean, and what they still don't tell you.

October 5, 2026 by Anton S

Image SEOAI searchProductsE-commerce

ChatGPT Now Has a Try-On Button. Are Your Product Photos Ready for It?

Since October 1, shoppers can see your clothes and accessories on themselves inside ChatGPT. The try-on can only be as good as the product image it starts from, and most apparel catalogs weren't shot for this.

October 4, 2026 by Anton S

MarketingAI searchShopify appTraffic

OpenAI Built a Shopify App for ChatGPT Ads. Should You Run It for BFCM?

OpenAI's own ChatGPT Ads app landed in the Shopify App Store in September, and the early reviews are rough. Here's what it does, what it can't buy you, and how to test it without wrecking Q4.

October 3, 2026 by Anton S

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AI searchShopifyE-commerceGEO

Amazon Blocked Meta's Shopping Agent. Shopify Let It In. Where Do You Stand?

In one September weekend Amazon and Shopify took opposite sides on AI shopping agents. Here's what each was protecting, and how a Shopify merchant should set their own agent policy.

October 2, 2026 by Anton S

AI searchShopifyE-commerceProducts

Browser Agents Can Now Check Out on Your Shopify Store. Here's What They Read

Since September 28, AI agents running in a shopper's browser can go from search to placed order on any Liquid store. What they can do there depends on the data you already have.

October 1, 2026 by Anton S

SEOShopifyAuditProductsCollections

Most Shopify Keyword Cannibalization Isn't Cannibalization

A catalog is supposed to contain forty near-identical t-shirt pages. Here is how to tell that apart from two pages genuinely fighting over one query, and what Search Console shows when they are.

August 28, 2026 by Anton S

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