Effective Date: 1st November, 2026

These Terms of Service ("Terms") govern your use of Seokai ("we", "us", "our"), an AI-powered SEO and AI search visibility application for Shopify stores, operated by Meta Mine, a limited liability company established in Bulgaria (European Union) and registered at Burgas 8018, Bulgaria. By installing or using Seokai, you agree to these Terms. If you do not agree, do not install or use Seokai.

1. Service Description

Seokai is a Shopify application that provides SEO and AI search visibility tools. Depending on your plan, these include:

• SEO analysis and scoring for products, collections, pages, and blog posts, with a revision history for each item.
• AI writing and rewriting of page titles, meta descriptions, and focus keywords, of the titles and descriptions shoppers see on your storefront, of FAQs, and of image alt text. This can be done one item at a time or in bulk.
• A site audit covering content, crawling (robots.txt and sitemap), and AI discoverability, including detection of duplicate or competing content.
• AI visibility tracking: an estimate of whether AI assistants recommend your store for shopper questions you choose, produced with an AI model that has web search (see Section 6).
• Image compression and resizing that replaces the image files in your Shopify store, with the option to restore the originals.
• Structured data (JSON-LD) and FAQ data written to your store's metafields, plus agent-readiness checks.
• Internal link suggestions that, once you accept them, add links to your content.
• 301 redirects, including automatic redirects when a product or collection web address changes.
• llms.txt file generation and, where available, optional edits to your theme files so your store serves these files.
• Social media post drafts for you to copy and publish yourself. Seokai does not post to social networks.
• Automation that writes SEO data for new products and collections.
• Brand voice settings that guide the AI's writing.
• Weekly SEO and AI visibility reports by email.
• SEO metadata backup and restore, and multi-language SEO translation.
• Read-only tools for Shopify Sidekick, and a server that lets AI assistants you connect use Seokai's tools through the Model Context Protocol ("MCP") (see Section 6B).

Features, plan limits, and credit costs are shown in the app and on our pricing page. We may add, change, or remove features over time.

2. Eligibility

Seokai is available to Shopify merchants with an active Shopify store. You must be at least 18 years old (or the age of majority in your jurisdiction) and authorized to act on behalf of the store you install the app on.

3. Account and Access

Access to Seokai is authenticated through Shopify's OAuth system. You are responsible for maintaining the security of your Shopify account and for anyone you allow to use Seokai or connect tools to it. We are not liable for unauthorized access resulting from compromised Shopify credentials.

4. Plans, Credits, and Billing

• Seokai offers subscription plans and one-time credit packs. All billing is handled through Shopify's billing system. We do not collect or store payment card details.
• Each plan includes a monthly credit allocation. AI operations consume credits at published rates.
• Monthly plan credits reset at the start of each billing cycle. Unused monthly credits do not roll over.
• Credits from one-time credit packs expire 12 months after the pack is added to your balance. Reward (bonus) credits expire 12 months after they are granted. Credits purchased or granted before 1 November 2026 expire on 1 November 2027. Until they expire, these credits stay on your account even if you uninstall Seokai, but they can only be used while the app is installed. We email your store's contact address about 30 days before any purchased or reward credits expire while the app is installed.
• Monthly plan credits are used first. After that, purchased and reward credits are used starting with the ones that expire soonest, so the rest last as long as possible.
• Plan changes, both upgrades and downgrades, take effect immediately. Shopify prorates the price, charging or refunding the difference for the days left in the billing cycle. Monthly credits follow the price:
  • If your billing cycle continues, your allowance for the rest of the cycle is the old plan's credits for the days already passed plus the new plan's credits for the days remaining. Credits you have already used this cycle still count.
  • If Shopify starts a new billing cycle for the new plan (the usual case when moving between paid plans), you get the new plan's full monthly allowance straight away. Any credits you used beyond what the old plan covered for the days already passed are carried over and count as used in the new cycle.
  • Credits owed. If you have used more monthly credits than your plans paid for (for example, after downgrading late in a cycle, when Shopify refunds part of the price), the difference is recorded as credits owed. They are deducted from your monthly allowance in later cycles until repaid. Your available balance never goes below zero, and purchased and reward credits are never used to repay credits owed.
  Moving from the free plan to a paid plan, or subscribing again after a cancellation has taken effect, starts a new billing cycle with the full allowance. Plan changes do not affect purchased or reward credits.
• You can cancel your subscription at any time from the Plans page in the app or through the Shopify admin. Your paid plan and its monthly credits stay active until the end of the current billing period, after which your store moves to the free Explorer plan. No partial refund is issued for the remaining days, except as set out in our Refund Policy. Purchased and reward credits are kept.
• Plan pricing, credit allocations, and feature availability may change. Changes apply at the start of your next billing cycle, not retroactively. The one exception is the 12-month expiry described above, which also applies to credits purchased or granted before 1 November 2026.

Refunds are governed by our Refund Policy.

5. Acceptable Use

You agree not to, and not to allow any third party (including any AI assistant you connect to Seokai) to:

• Use Seokai for any unlawful purpose or in violation of Shopify's Terms of Service, Shopify's Acceptable Use Policy, or the guidelines and webmaster policies of any search engine.
• Use Seokai to generate or publish spam, deceptive, misleading, or manipulative SEO content, including cloaking, hidden text, keyword stuffing, doorway pages, or other "black-hat" SEO techniques that violate search-engine or platform policies.
• Generate, submit, or publish content that is illegal, harmful, defamatory, obscene, hateful, discriminatory, infringing of intellectual-property or privacy rights, or otherwise prohibited by the usage policies of our AI providers.
• Use the AI features to produce content that impersonates others, spreads disinformation, or is intended to deceive consumers.
• Enter personal data about shoppers or other individuals into fields used for AI processing (such as brand voice, AI visibility questions, or social post notes) unless you are allowed to do so.
• Attempt to reverse-engineer, decompile, disassemble, or extract the source code, models, or underlying technology of Seokai.
• Circumvent, disable, or interfere with rate limits, credit limits, billing controls, or other technical or security restrictions.
• Use automated scripts, bots, or scraping to interact with Seokai outside its intended interfaces (the app, Shopify Sidekick, and the MCP server used as described in Section 6B), or to extract data from the service.
• Resell, sublicense, rent, or otherwise make Seokai available to third parties as a standalone service, or use it to build a competing product.
• Introduce malware, or use Seokai in a way that could damage, disable, or impair the service or the infrastructure of Shopify, our AI providers, or other sub-processors.

You are responsible for the content you generate and publish to your store using Seokai. We reserve the right to investigate suspected violations and to suspend or terminate access, remove content, or report unlawful activity where required.

6. AI-Generated Content

• Seokai uses third-party AI services (currently OpenAI, accessed via its API) to generate content, alt text, translations, embeddings for internal links and competing-content detection, AI visibility results, and the tip in weekly reports. AI-generated output is provided "as is", without warranty of accuracy, completeness, originality, or fitness for any purpose. In the app, AI output you have not yet saved is marked as AI generated.
• No guarantee of uniqueness or non-infringement. AI models may produce output that is similar or identical to output generated for other users. We do not warrant that AI-generated content is unique or that it does not infringe third-party rights. You are responsible for ensuring the content you publish is appropriate and lawful.
• No guarantee of SEO or AI search results. Search engine rankings and AI assistant answers depend on many factors outside our control. We do not guarantee specific ranking improvements, AI recommendations, traffic increases, or business outcomes.
• Review is your responsibility. You are responsible for reviewing AI-generated content, including content written by automation, bulk updates set to save automatically, and connected AI assistants (see Sections 6A and 6B). AI-generated content may be inaccurate, incomplete, or unsuitable. You should verify factual claims, such as product specifications, materials, and prices, before publishing.
• AI visibility results are approximate. AI visibility checks send your shopper questions to an AI model with web search through the AI provider's API. They do not use the consumer ChatGPT app, other AI assistants, or a real shopper's account. Answers vary between runs, users, locations, and over time, so results are an estimate of how AI assistants may respond, not a record of what any shopper saw. To answer, the AI provider runs live web searches and may share your questions with its search partners.
• How the AI provider handles your data. The AI provider does not use data sent through its API to train its models. It may keep the inputs and outputs of API requests for up to 30 days to monitor for abuse, and then deletes them unless the law requires it to keep them longer. Details are in our Privacy Policy.
• Your use of AI features is subject to the applicable AI provider's terms and usage policies. As between you and us, you own the AI output generated for your store, subject to those terms.

6A. Automatic Changes to Your Store and How to Undo Them

Some Seokai features write to your Shopify store without you reviewing each change first, once you have switched them on or started them:

• Automation writes search appearance data and alt text for new products and collections, and creates 301 redirects when a product or collection web address changes.
• Bulk update set to "Save automatically" saves AI output for every item in the run.
• Image optimization replaces the image file in your store with the compressed or resized version.
• Accepted internal links are inserted into the description of the page they link from.
• Theme edits, where available and only if you grant theme access and choose to apply them, change files in your theme (for example, to serve llms.txt or fix robots.txt).
• Connected AI assistants can write SEO data, alt text, and product types through the MCP server (see Section 6B).

You can switch these features off at any time. To undo changes:

• History: each product, collection, page, and blog post keeps a revision history, and you can restore an earlier version. Bulk update runs can be undone for a single item or the whole run.
• Images: before replacing an image for the first time we keep a copy of the original, and you can restore it from the Images page. Originals are kept until you restore them or until your store data is deleted after uninstall (see Section 12).
• Theme files: theme changes made by Seokai can be undone in the app.
• Metadata backups: you can export meta titles, meta descriptions, and focus keywords to a backup file in Settings and restore them later.
• Redirects can be deleted on the Redirects page.

Undo tools cover changes made by Seokai only. They do not cover changes made outside Seokai, and they stop working once your store data is deleted. We recommend keeping your own backups of important store content. Changes written to your store remain there after you uninstall Seokai.

6B. Connected AI Assistants (MCP) and Shopify Sidekick

• Connecting an assistant. On eligible plans you can connect third-party AI assistants (such as MCP-compatible chat or coding assistants) to Seokai. You authorize each connection on a consent screen, and you choose whether the assistant can only read data or can also make changes.
• What a connected assistant can do. It can read your store's audit results, agent-readiness results, plan, and credit balance. With write access, it can generate and save SEO data, image alt text, and product types directly to your store and spend your credits.
• Daily credit cap. Assistants can spend no more than the daily credit limit you set in Settings (10 credits by default). Setting it to 0 makes connected assistants read-only.
• Revoking access. You can see and revoke connected assistants at any time in Settings. Access tokens last 1 hour and renew automatically for up to 30 days unless you revoke them or uninstall Seokai.
• Your responsibility. A connected assistant acts on your instructions and on your behalf. You are responsible for its actions and for the credits it spends under your account, as if you had performed them yourself.
• Third-party assistants are not part of Seokai. They are provided by other companies under their own terms and privacy policies. Data you allow them to access is handled by them, not by us. We are not responsible for how they behave, what they do with your data, or their availability.
• Shopify Sidekick. If you use Shopify Sidekick, it can call Seokai's read-only tools to answer your questions. These tools do not change your store or use credits. They share Seokai data such as scores, audit findings, item titles, AI visibility results (including competitor names), plan, and credits with Sidekick, which Shopify operates under its own terms.

7. Your Content and Data

• You retain all ownership of your store content and data.
• By using Seokai, you grant us a limited license to access, process, and store your store data as necessary to provide the service, including to send it to our AI providers and other sub-processors as described in our Privacy Policy.
• You are responsible for ensuring you have the right to use any content you submit for AI processing.

How we handle your data is described in our Privacy Policy. Where we process personal data on your behalf as your processor, our Data Processing Agreement (GDPR Article 28) forms part of these Terms.

8. Intellectual Property

Seokai's application, design, code, and branding are our intellectual property. These Terms do not grant you any rights to our trademarks, logos, or proprietary technology beyond what is necessary to use the service.

9. Service Availability

• We aim to provide reliable service but do not guarantee uninterrupted availability. Seokai depends on third-party services, including Shopify and our AI providers, that may experience downtime or change how they work.
• We may perform maintenance that temporarily affects availability. Where possible, we will provide advance notice.
• Usage limits apply to protect the service, such as hourly limits on AI processing and on some checks. Where a limit is reached, the affected feature pauses until the limit resets.
• We are not liable for losses caused by service interruptions, third-party outages, or Shopify platform changes.

10. Limitation of Liability

To the maximum extent permitted by law:

• Seokai is provided "as is" without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, or non-infringement.
• We are not liable for any indirect, incidental, consequential, special, or punitive damages, or for any loss of profits, revenue, goodwill, data, or search-engine rankings, arising from or related to your use of (or inability to use) Seokai, even if advised of the possibility of such damages.
• Our total aggregate liability for any and all claims arising out of or relating to Seokai or these Terms is limited to the total fees you paid for Seokai in the 12 months preceding the event giving rise to the claim.
• Any claim relating to Seokai or these Terms must be brought within twelve (12) months of the event giving rise to it, after which it is permanently barred, unless a longer period is mandatory under applicable law.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law.

11. Indemnification

You agree to indemnify, defend, and hold harmless Meta Mine and its owners, officers, and personnel from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of Seokai, including use through any AI assistant you connect; (b) content you submit to, generate with, or publish using Seokai, including its accuracy, legality, and compliance with search-engine and Shopify policies; (c) your violation of these Terms or the Acceptable Use section; or (d) your violation of any law or third-party right.

12. Termination

• You may stop using Seokai at any time by uninstalling it from your Shopify store. Uninstalling also cancels your subscription, and no credit is issued for the rest of the billing period. As Shopify's billing rules provide, if you reinstall before that period ends, you can keep using your paid plan until it ends. Purchased and reward credits stay on your account and are available again after you reinstall, until they expire.
• Uninstalling ends access for connected AI assistants.
• We may suspend or terminate your access if you violate these Terms, abuse the service, or if required by law.
• When you uninstall, your Shopify session and access token are deleted straight away, so Seokai can no longer read or change your store. Your stored store data is deleted when Shopify sends us its shop data deletion request, about 48 hours after uninstall. Certain records (such as billing, credit and usage history, weekly reports, audit history, and AI visibility results) are retained as set out in our Privacy Policy for accounting, legal, and analytics purposes. If you reinstall before the deletion request arrives, your data is still there. Changes Seokai already made to your store stay in your store.
• To keep a copy of your data, export it before you uninstall, for example using metadata backups in Settings or the activity log export on the Statistics page.

13. Changes to These Terms

We may update these Terms. Material changes will be communicated via email or in-app notice before taking effect. Continued use after changes constitutes acceptance.

14. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Republic of Bulgaria and applicable European Union law, without regard to conflict-of-laws rules. The parties will first attempt to resolve any dispute through good-faith negotiation. If a dispute cannot be resolved, it will be submitted to the exclusive jurisdiction of the competent courts of Bulgaria. Nothing in these Terms affects any mandatory statutory consumer-protection rights that cannot be waived under the law of your country of residence.

15. Contact Us

Seokai is operated by Meta Mine, Burgas 8018, Bulgaria. Questions about these Terms can be sent to support@seokai.ai or via our Contact page.