Internal links are just the links from one page of your store to another. They're easy to ignore because they don't feel like SEO work. But they do a lot quietly: they help shoppers stumble onto related products, they spread ranking strength around your catalog, and they show search engines how your pages relate. Seokai's internal-linking suggestions hand you those connections without the manual spelunking through your own site.
What a good internal link actually does
Link a page to a related one and you pass along some relevance and authority. You also keep people moving instead of hitting a dead end, and you give crawlers more paths into your catalog so more of it gets indexed. There's a topical signal too: when your hiking-boots product links to your hiking-socks collection, you're telling search engines those things belong to the same world.
The orphan-page problem
A page that nothing links to is an orphan. Crawlers struggle to find it, and it tends to rank poorly even if the page itself is good. Connecting related content makes sure ranking strength flows toward the products and collections you actually care about. For the effort involved, internal linking is one of the highest-return moves a store owner has.
How Seokai finds the connections
Seokai reads the content and topics across your products, collections, pages, and articles, then spots which ones are genuinely related. For each opportunity it points to a relevant page to link to and gives you anchor context that reads naturally instead of stuffed. Internal-linking suggestions live on the higher tiers.
Working through the suggestions
- Open Seokai and head to the internal-linking section.
- Scan the suggestions, grouped by source page with the related targets underneath.
- Accept the ones that fit your store and skip anything that feels like a stretch.
- Apply your picks, then check they show up correctly on the storefront.
A few rules of thumb
Link toward the pages that earn you money first, the flagship products and the collections that convert. Keep anchor text descriptive so a shopper (and a crawler) knows where the link goes before clicking. Don't bury one page under dozens of links. And come back to the suggestions every so often as you add inventory, because a store grows new orphans faster than you'd think. Do this consistently and you end up with a store that's easier to crawl, ranks better, and is genuinely nicer to browse.
