Schema markup (JSON-LD)

Schema markup spells out what things on a page actually mean, so a search engine knows a number is a price, a set of stars is a rating, and a phrase is a stock status rather than guessing from the surrounding text. Google recommends writing it in JSON-LD, a small block of code that lives in a script tag and stays separate from the visible page.

That clarity is what makes rich results possible. A Shopify product page marked up with Product and Offer schema can show its price, availability, and star ratings right in the search listing, which makes it bigger and more convincing than a plain text result. The catch is that the data has to be real and match the page; Google only shows these when the markup is valid and accurate.

The same markup helps AI engines read and cite a page correctly. Hand-writing valid JSON-LD for an entire catalog is fiddly, so Seokai generates it for Shopify pages, giving eligible products a real shot at rich results.