Meta title
A meta title, also called the title tag, is the HTML element that names a web page. Search engines usually show it as the blue clickable headline in results, and browsers display it in the tab.
Last updated: June 9, 2026
The meta title is one of the clearest signals a search engine has about what a page covers, and it does a lot of the work of earning the click. Search engines display roughly the first 50 to 60 characters before cutting it off, so the useful part belongs at the front.
A good title leads with what the page is about, reads like something a person would write, and usually ends with the brand. On a Shopify product page, Organic Cotton Crew Socks (3-Pack) | Northside tells a shopper far more than a bare Socks and gives them a reason to choose your result over the one above it.
Every page needs its own title; duplicates across a catalog make products blur together in results. Writing them by hand for hundreds of products is tedious, which is where Seokai helps, generating distinct, relevant meta titles across a Shopify store so each page describes itself well.
Related terms
Alt text
Alt text is a short written description of an image, added in the HTML, that screen readers read aloud to people who can't see the image and that search engines use to understand what the picture shows.
Backlink
A backlink is a link from another website that points to a page on yours. Search engines read backlinks from trusted sites as a signal that your content is credible, which can lift your rankings.
Canonical URL
A canonical URL is the version of a page you tell search engines to treat as the main one when the same or similar content can be reached through several different URLs. It points them to the copy you want indexed and ranked.
Core Web Vitals
Core Web Vitals are three Google metrics that measure how a page actually feels to use: how fast the main content loads, how quickly the page responds when you interact with it, and how much the layout jumps around while loading.
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